The Benefits of Hiring a Marketing Agency vs. An In-House Marketing Team
Growing a business can be difficult, the importance of how you handle your marketing will be critical. You’ll have to consider hiring new employees that are knowledgeable in marketing and personally build an internal team or you could choose to hire a marketing agency with the expertise and experience of an entire department. A full-service marketing agency provides value to small, medium and even large businesses. Their focus is to build brands that are recognizable, cohesive and effective by producing creative and productive strategies that drive brand awareness, sales at a good ROI (return on investment).
One of the drawbacks to having an entire in-house marketing team is the cost. You could end up spending your entire budget hiring individuals with particular skills and still not have the entire repertoire needed, however… if you were to outsource your marketing needs to an agency you’ll have an entire department that specializes and has the expertise that you’ll need in order to build your brand, leaving you to focus on what really matters…your customers!
For instance, the advantages to hiring a full-service marketing agency is that they can assist in everything from rebranding your branding & identity, website development and maintenance and help with developing print, direct mail and social media campaigns to boost your brand recognition via Twitter, Facebook, Instagram, LinkedIn, Pinterest and more. These campaigns can effectively boost your rankings on SEO ranking (Search Engine Optimization) and help with your PPC (Pay-Per-Click) results!
It can be a daunting task to interview and build an in-house team from the ground up that have branding, marketing and graphic design skills. Imagine the time you’ll need to allocate in order to do this. That is more time spent away from focusing on your customers when you are trying to build a business. As a business owner, you’ll be forced to wear several hats when getting your business off of the ground. Meaning, this will include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. Hiring a marketing agency can solve this time dilemma and you’ll have a suite of creative services at your fingertips.
A major advantage to hiring a marketing agency is a fresh and new perspective. An agency can help with creating new refreshing ideas into marketing efforts and help by identifying over-looked opportunities and elevate current campaigns. With more companies looking to broaden their reach online through social sites like Facebook, Twitter and Instagram, a marketing agency can help manage, build and maintain how your brand is perceived by your current and potential audience.
The cost of hiring and maintaining a team of in-house marketing team can be very expensive. For smaller business, this expense may be a burden and detrimental to growth. One of the key benefits of hiring a marketing agency is cost-effectiveness. Along with providing the knowledge, experience, and skillsets required, a marketing agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of $200,000-300,000 a year and up! That isn’t including the cost of employee benefits.
As American business writer Jay Conrad Levinson once said: “Marketing is not an event, but a process: It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
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